Affiliate Disclosure

Midland Eye (midlandeye.co.uk) is a participant in affiliate marketing programmes operated by various online casinos and gambling operators. When you click on links to casino sites featured in our reviews and guides, we may earn affiliate commissions at no additional cost to you.

How We Earn Commission

We generate revenue through affiliate partnerships with the casinos and slots sites we review. This includes commissions based on player sign-ups, deposits, or other qualifying actions. These commissions help fund the operation and maintenance of this website.

Editorial Independence

Our affiliate relationships do not influence our editorial decisions, casino rankings, or review scores. We assess all sites based on objective criteria including game variety, bonuses, security, customer service, and user experience. Casinos that generate higher commissions are not ranked higher or given preferential treatment in our reviews. We maintain strict editorial standards regardless of commission structures.

Identifying Affiliate Links

Affiliate links are clearly marked throughout our site with the label "Affiliate Link" or similar designation. Sponsored content and paid partnerships are also clearly identified with "Sponsored" or "Promoted" tags. Please review these indicators before clicking through to ensure you understand the nature of the link.

Legal Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We are committed to transparent advertising practices in the United Kingdom.

Your Responsibility

We encourage readers to conduct their own research and due diligence before using any casino or gambling service. Please gamble responsibly and only with money you can afford to lose. If you have concerns about gambling, contact GambleAware or BeGambleAware.

Last updated: 2026