Privacy Policy
Last Updated: January 2026
Midland Eye ("we," "us," "our," or "Company") operates the website midlandeye.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using midlandeye.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or subscriptions.
- Technical Data: IP address, device type, operating system, browser type, and browsing activity on our site.
- Cookies: Small files stored on your device to recognise you and enhance your experience.
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand how visitors use our website and improve user experience.
- Affiliate tracking to monitor referrals to our casino and gambling partners and process commissions.
- Site improvement, including testing new features and optimising performance.
- Sending newsletters, updates, or promotional content (with your consent).
- Complying with legal obligations and preventing fraud or abuse.
Cookie Policy
We use the following types of cookies on midlandeye.co.uk:
- Essential Cookies: Necessary for website functionality and security.
- Analytics Cookies: Help us understand visitor behaviour and site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals to partner casinos and gaming sites.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Midland Eye contains links to external websites, including casino operators, gaming platforms, and affiliate partners. We are not responsible for the privacy practices, content, or security of these third-party sites. We strongly encourage you to review the privacy policies of any external website before providing personal information.
When you click a referral link to a casino or gambling site, you leave our website and enter the third party's domain. Any data you provide is governed by their privacy policy, not ours.
Your Rights
Under UK data protection law (including the UK General Data Protection Regulation), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation on how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to processing for marketing or profiling purposes.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws. Contact us to exercise these rights.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Contact information: Retained until you unsubscribe or request deletion.
- Analytics data: Retained for up to 26 months.
- Affiliate tracking data: Retained in accordance with affiliate programme requirements.
- Legal or compliance data: Retained as required by applicable law.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:
Email: [email protected]
Website: midlandeye.co.uk
We aim to respond to all requests within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).
This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify users of significant changes via email or prominent notice on our website.